Duotone converts an image to grayscale and maps two colors — one to the shadows, one to the highlights — creating a striking two-color effect. Made famous by Spotify's artist imagery, it's perfect for posters, social content, and brand visuals.
How to Apply a Duotone Effect
1Upload your image
2Choose a shadow color and a highlight color
3Preview the result and download the image
Duotone Tips & Use Cases
Social Media Content — Apply Brand Colors
Use your brand's primary colors as the duotone palette to give portraits or product photos a consistent branded look. Apply the same duotone settings across a series of images for cohesive campaign content.
Poster & Banner Design
Duotone effects create high-impact visuals with a limited color palette — ideal for concert posters, event banners, and album covers. When overlaying text, choose colors that contrast well with the chosen tones.
Website Hero Images
Apply a duotone to your website's hero background image to emphasize brand colors while keeping white text readable. A dark shadow color works especially well as a base for white headline text.
